Social Media Marketing Plan Assignment Example | Topics and Well Written Essays - 2250 words

friendly Media Marketing Plan - Assignment ExampleIII. Social Branding / Identity Recognition / Online Presence A. Social media platforms. 1. Company website According to Li and Bernoff (2011), using cordial media starts with having a well designed modern website. As of now, Lips-to-Go does not own a bank line website. This is a big setback for Lips-to-Gos online strategy and the business should consider having a well designed website. Lips-to-Go pull up stakes design a website and use it to advance its business. While the social media is a good platform for Lips-to-Go to have an online presence, most social media dont give the users as much control as the business would require with attachment to sharing information about the firm (Kabani, 2013). In this regard, a well designed website should be developed which provide help the firm have a well branded online presence. The website pull up stakes be the heart of the online branding for Lips-to-Go while the social media platfo rms such as Facebook, Twitter and YouTube pull up stakes be anchored to the website and act as a complement for the website. The website will alike be used for other promotional activities such as online ordering etc. 2. Facebook. a) Lips-to-Go has a Facebook page which was established a while ago. The Facebook notice is used to post various messages regarding Lips-to-Go, posting photographs of the various kinds of dishes which Lips-to-Go serves, etc. b) Although Lips-to-Go has been having this account for a long time, in that respect is an indication of lack of consistent activity, maintenance and management of the account. Lips-to-Go seems to only update its Facebook status only one time in a while and fails to engage its subscribers with daily updates. Lips-to-Go should come up with a strategy which will make it... This essay describes the social media merketing plan for the Lips-to-Go restaurant. The researcher concluds that Lips-To-Go will need to develop a sore and well planned online presence plan. Social media is becoming such a serious issue with regard to businesses managing their image and their interactions with the public that most businesses are taking it a notch higher by hiring a whole team of professionals to manage their social media platforms. Lips-to-Go should not be left behind in this because if fails, its competitors will beat it on this end, and this could have dire consequences on the future of the business. In line with this, it is important for Lips-to-Go to use at least one professional and experienced online relations employee who will be dedicated in helping to en sure enough that that the business is able to manage its online presence and image. This will include making sure that Lips-to-Go has a sleek and technically sound website which is well maintained. The online relations human resource will also be mandated with the responsibility of making sure that all the social media platforms such as Facebook, YouTube, LinkedI n, and Yelp are well managed by updating and uploading content on a daily basis. It also stated by the researcher that for the more dynamic platforms such as Twitter and Facebook, the updates will need to be make a number of times a day by a special employee. For YouTube platform, the video uploads may be done on a daily basis but ensuring regularity and consistency.